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Featured Project

George Street Gateway

A Transformed Streetscape With Significant Cost & Energy Efficiencies


For the revitalization of its streetscape, The City of New Brunswick began exploring energy-efficient lighting options. It evaluated its streetlight inventory of approximately 3,000 lights, paid for on a non-metered service through PSE&G. The City wanted to capitalize on a Middlesex County Sustainability Grant it received. The City’s goal was focused on an environmentally sustainable, fiscally responsible streetscape solution. The initial project phase was the George Street gateway in the busy entertainment district.

Project Details


New Brunswick, New Jersey


Hadco by Signify Decorative Post Tops

Light Source:

Light Source: LED

Lighting Support:

Dave Murphy & Associates, Hadco by Signify, Visco Structure

The Challenges

Lack of Specifications and Documentation

The central goal was to maintain light levels and reduce energy consumption, however:

  • Lighting technology progresses rapidly.
  • LED Standard streetlights were emerging technologies and therefor detailed specifications were not readily available.
  • The development of LED streetlights required research in capability and performance testing.
  • Complexity heightened as the project progressed, especially with the evaluation of roadway and decorative streetscape requirements – each of which occurred at different phases of documentation.

The Solution

Hadco by Signify Decorative LED Post Top

DMA developed, with Hadco by Signify, an engineered luminaire – fully supported with photometric analysis and specifications – assisting the decision-making and implementation, that helped New Brunswick achieve sustainability by integrating emerging technologies to transform their streetscape.

The Result

Cost Savings, Reduced Emissions

This project yielded significant cost savings and carbon emissions reduction with heightened safety.
We are seeing such significant savings, and not losing any level of safety or comfort.
Chris Butler
Management Specialist
City of New Brunswick, New Jersey